The best copy-testing measure forsalience was the number of times the brand was men tioned first in

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The best copy-testing measure forsalience was the number of times the brand was men¬

tioned first in unaided awareness for that category.

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 08:00 AM

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The best copy-testing measure forsalience was the number of times the brand was men tioned first in unaided awareness for that category.
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Advertising Management

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