The marketing concept uses the needs of customers as the primary focus during the planning, production, pricing,

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The marketing concept uses the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service. Select either a restaurant, supermarket, or airline and outline the best strategy for the business to use to learn about the needs of its customers.

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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