For each of the three target market strategies (undifferentiated, concentrated, and multiple-segment), describe a business or product

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For each of the three target market strategies (undifferentiated, concentrated, and multiple-segment), describe a business or product that uses it. Explain how the strategy used could affect the marketing mix of the business.

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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