The process of collecting data for the first time to use in solving a specific problem a.

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The process of collecting data for the first time to use in solving a specific problem

a. brainstorming

b. coupon

c. creative brief

d. deal loader

e. focus group

f. marketing-information system g. premium h. primary market research i. push money j. rebate k. sample l. sampling m. secondary market research n. survey o. synergy p. trade allowance

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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