The process of using words to express creative ideas and concepts a. advertising plan b. attitude study

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The process of using words to express creative ideas and concepts

a. advertising plan

b. attitude study

c. comparison advertising

d. copywriting

e. creative strategy

f. illustration g. image advertising h. layout i. recall test j. recognition test k. resonance test l. return on investment (ROI)
m. situational analysis n. slogan o. storyboard p. SWOT analysis

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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