The receivers response to the message a. agenda b. communication c. communication channel d. context e. decoding

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The receiver’s response to the message

a. agenda

b. communication

c. communication channel

d. context

e. decoding

f. encoding g. feedback h. 4Cs Model i. hedonic needs j. interpersonal communication k. involuntary attention l. mass communication m. noise n. unique selling proposition o. voluntary attention

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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