Which of the following is not a common method used to measure advertising effectiveness? a. tracking retail

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Which of the following is not a common method used to measure advertising effectiveness?

a. tracking retail traffic

b. using different telephone numbers in advertisements

c. comparing advertisements to competitors’ advertisements

d. using direct-response advertisements

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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Question Posted: Oct 19, 2024 06:01 AM

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Which of the following is not a common method used to measure advertising effectiveness? a. tracking retail

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Advertising And Sales Promotion

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