Which of the following is not true about sponsorships? a. sponsorships may involve local events or national

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Which of the following is not true about sponsorships?

a. sponsorships may involve local events or national events

b. any type of sponsorship will be looked on favorably by consumers

c. sponsorships can help companies stand out from competitors

d. companies should align sponsorships with the target market’s values

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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