Social media websites are a popular way to deliver consumer- oriented advertising messages because a. they are

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Social media websites are a popular way to deliver consumer-

oriented advertising messages because

a. they are interactive

b. advertisers can involve consumers in the advertising process

c. consumers who interact with advertisers online are more likely to try a product

d. all of the above

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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