The extent to which a brand is recognized and associated with a specific product or service a.
Question:
The extent to which a brand is recognized and associated with a specific product or service
a. brand awareness
b. brand equity
c. brand image
d. brand loyalty
e. branding
f. consumer-oriented advertising g. consumer-oriented sales promotions h. cross-selling i. direct retailing j. generic brand k. marketing database l. positioning m. RFM analysis n. sponsorship o. stereotype p. tie-in promotion
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