A generalization about the typical characteristics of a specific group of individuals a. brand awareness b. brand
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A generalization about the “typical” characteristics of a specific group of individuals
a. brand awareness
b. brand equity
c. brand image
d. brand loyalty
e. branding
f. consumer-oriented advertising g. consumer-oriented sales promotions h. cross-selling i. direct retailing j. generic brand k. marketing database l. positioning m. RFM analysis n. sponsorship o. stereotype p. tie-in promotion
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