Which of the following techniques will help consumers process advertising messages better? a. using intangible concepts b.

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Which of the following techniques will help consumers process advertising messages better?

a. using intangible concepts

b. using lengthy and wordy messages

c. repeating the advertisement several times

d. avoiding the use of images to eliminate distractions

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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Question Posted: Oct 19, 2024 06:01 AM

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Which of the following techniques will help consumers process advertising messages better? a. using intangible concepts b.

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Advertising And Sales Promotion

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