Effective advertising a. focuses on the businesss needs and wants b. makes creativity the top priority c.

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Effective advertising

a. focuses on the business’s needs and wants

b. makes creativity the top priority

c. delivers a message that is different from the company’s other marketing communications about the product or service

d. none of the above

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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