You own a beauty salon and spa. Describe how you would market it to appeal to various

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You own a beauty salon and spa. Describe how you would market it to appeal to various consumer characteristics, such as a person’s lifestyle, gender, and age. Would you use different marketing strategies for each characteristic? Why or why not?

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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