As mentioned in the McDonalds geographic segmentation example in the chapter, some of the popular products launched
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As mentioned in the McDonalds geographic segmentation example in the chapter, some of the popular products launched by McDonalds in India (Rs. 7 Soft Serve Cone and Rs. 20 Happy Price Menu) are within the Rs. 20 price range. What message does this convey? How do you see this pricing strategy fitting with the overall communication strategy of McDonalds in India?
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Ashish Bhalla
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Related Book For 
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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