Explain the techniques given in the chapter that can be used for testing media elements.

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Advertising And Promotions: An IMC Perspective

ISBN: 185575

1st Edition

Authors: Kruti Shah, Alan D'Souza

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Question Posted: Oct 25, 2024 04:00 AM

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Explain the techniques given in the chapter that can be used for testing media elements.

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Advertising And Promotions: An IMC Perspective

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