Gather information from the Internet, readership surveys and a comparison of the number and kinds of ads
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Gather information from the Internet, readership surveys and a comparison of the number and kinds of ads in the magazine pre and post changes as to how the changes have helped the magazine improve its performance with readers and advertisers.
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Related Book For
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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