Explain how the tone and style of persuasive messages impact their persuasiveness. Specifically, address how personal touch,
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Explain how the tone and style of persuasive messages impact their persuasiveness. Specifically, address how personal touch, action-oriented language, confidence, choice, and positivity affect how message recipients respond.
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Business Communication Developing Leaders For A Networked World
ISBN: 9781259694516
3rd Edition
Authors: Peter Cardon
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