11-21. MESSAGE STRATEGIES: ANALYTICAL REPORTS

[LO-1], [LO-4] You work as an administrator for Westport Innovations, a high-tech firm that makes bus engines that run on hydrogen and compressed natural gas. Your high-tech environment is exciting to work in and the field has been expanding rapidly, with sales in South America, China, India, and Europe. Many of the employees working at Westport are engineers and designers. Your company needs to attract the brightest talent and is looking for ways to expand recruitment and move away from traditional campus recruitment. You have been asked to research how companies are using Facebook and other social technologies to recruit employees.