11-22. MESSAGE STRATEGIES: INFORMATIONAL REPORTS [LO-1], [LO-4] Your company is the largest private employer in your metropolitan area, and the 43 500 employees in your workforce have a tremendous impact on local traffic. A group of city and county transportation officials recently approached your CEO with a request to explore ways to reduce this impact. The CEO has assigned you the task of analyzing the workforce’s transportation habits and attitudes as a first step toward identifying potential solutions. He’s willing to consider anything from subsidized bus passes to company-owned shuttle buses to telecommuting, but the decision requires a thorough understanding of employee transportation needs. Case Table 11.3 through 11.7 summarize data you collected in an employee survey