If McDonalds purchased 1,200 GRPs for a month-long television campaign and it reached 80% of the audience,

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If McDonald’s purchased 1,200 GRPs for a month-long television campaign and it reached 80% of the audience, what is the average frequency for the campaign?

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Principles Of Strategic Communication

ISBN: 9780367426316

1st Edition

Authors: Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis

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Question Posted: Apr 21, 2024 07:56 AM

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If McDonalds purchased 1,200 GRPs for a month-long television campaign and it reached 80% of the audience,

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To calculate the average frequency for the McDonalds campaign we can use the following formula Avera...View the full answer

Principles Of Strategic Communication

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