You are conducting one-hour-long interviews with high-level banking executives using a questionnaire featuring open-ended questions (qualitative survey) for a market research firm. You receive $75 per completed interview when you deliver legible notes. You tape the talks for accuracy, but then you transcribe the conversations, and you are not required to hand in the tapes. Busy executives are reluctant to sit down with you; you struggle to find the ten top bankers you were contracted to interview. The other interviewer hired for this study tells you that she invented at least two interviews and suggests you do the same. Should you follow her example? Should you not follow her example but stay silent, or should you tell the supervisor that your colleague has been falsifying survey results?