Message 10.A: Message Strategies: Routine Requests

[LO-2]

Our company is currently facing a crisis situation with some negative reports appearing in the local press. Our current PR agency seems ill-equipped to handle this crisis and we are currently looking for a suitable alternative with expertise in crisis management.

We’d appreciate if you could send us your corporate profile and a gist of work done in the area of crisis communications. Given the negative publicity we’ve received, please also let us know your strengths in media management and how you would attempt to resolve the issue.