Message for Analysis: Analysing an Annual Report

[LO-1] Use the internet to find the annual report of any large company and skim-read the contents of the report.

Note what it contains and the style in which it is written.

Annual reports are required to meet a legal requirement, but there are many other purposes. Using the checklist on page 465 as a guide, look at how the annual report you have chosen is organized. What do you think the purpose of the report is? What impression is being created? Why is it written and organized in the manner that you find it in?