All Matches

Solution Library

Expert Answer

Textbooks

Search Textbook questions, tutors and Books

Oops, something went wrong!

Change your search query and then try again

Result Not Found

Books FREE
Tutors
Study Help
Ask a Question
AI Study Help New

Search
Sign In
Register

study help
business
consumer behaviour

Questions and Answers of Consumer Behaviour

13-10 Is it true that religious, cultural, or traditional events impact consumption?
13-11 What is a nuclear family, and how is it different from an extended family?
13-12 What are boomerang kids?
13-13 What is the FLC, and why is it important to marketers?
13-14 Can children be considered “consumers-in-waiting”?
13-15 How important is the global youth market? Suggest products and services they would want to use.
13-16 What are the rules of engagement for young consumers?
13-17 What is geodemography? Is it straightforward to apply it to any market or country?
13-18 Geodemographic techniques assume that people who live in the same neighborhood have other things in common as well. Why do they make this assumption, and how accurate is it?
13-19 Should members of a religious group adapt marketing techniques that manufacturers customarily use to increase market share for their secular products? Why or why not?
13-20 The United Kingdom is one of the many countries that do not overtly ban advertising that is likely to cause offense to certain religious groups. Extreme cases would not be authorized for
13-21 Describe the progressive learning model and discuss why this perspective is important when we market to subcultures.
13-22 Discuss the pros and cons of the voluntarily childless movement.
13-23 When they identify and target newly divorced couples, do you think marketers exploit these couples’ situations?Are there instances in which you think marketers may actually be helpful to
13-24 The Cornetto ice cream brand in Malaysia was losing market share to local brands. The traditional Cornetto image was seen as too old-fashioned and not edgy enough. Internationally, Cornetto’s
13-25 Religious symbolism appears in advertising, even though some people object to this practice. For example, a French Volkswagen ad for the relaunch of the Golf showed a modern version of The Last
13-26 The human race has been on the move for countless generations. The process of acculturalization describes the process of adapting to or adopting traits from another culture. Populations can
13-27 The chapter discussed the dramatic changes in family structure today. The reality is that many other types of families continue to grow rapidly as well. Indeed, some experts argue that as
13-28 This chapter describes members of Gen Y as much more traditional and team oriented than their older brothers and sisters. Do you agree?
13-29 Many parents worry about the time their kids spend online, but this activity may actually be good for them. A study by the MacArthur Foundation claims that surfers gain valuable skills to
13-30 What are some of the positives and negatives of targeting college students? Identify some specific marketing strategies you feel have either been successful or unsuccessful. What
13-31 Is it practical to assume that people age 55 and older constitute one large consumer market? How can marketers segment this age subculture? What are some important variables to keep in mind
13-32 Locate current examples of marketing stimuli that depend on an ethnic or religious stereotype to communicate a message. How effective are these appeals?
13-34 Observe the interactions between parents and children in the cereal section of a local grocery store (remember to take earplugs with you). Prepare a report on the number of children who
13-35 Select a product category and, using the life-cycle stages this chapter describes, list the variables likely to affect a purchase decision for the product by consumers in each stage of the
13-36 Consider three important changes in the modern family structure. For each, find an example of a marketer who seems to be conscious of this change in its product communications, retailing
13-38 Authenticity and evolution are the two key words when a brand is tackling the notoriously fickle teen market.111 A teen chooses to eat, sleep, and breathe a particular lifestyle for a brief
13-39 Locate one or more consumers (perhaps family members)who have emigrated from another country. Interview them about how they adapted to their host culture.In particular, what changes did they
13-40 Find good and bad examples of advertising that targets older consumers. To what degree does advertising stereotype the elderly? What elements of ads or other promotions appear to determine
13-41 Interview some retired people. How are they reconstructing their identities? What opportunities do their desires present for marketers?
13-42 Some industry experts feel that it’s acceptable to appropriate symbols from another culture even if the buyer does not know their original meaning. They argue that even in the host society
13-43 What advice would you give to a marketer who wants to appeal to Gen Y?What are major do’s and don’ts? Can you provide some examples of specific marketing attempts that work or don’t work?
CS 13-1 Some criticize the actions of companies that try to align themselves with the values and views of subcultures as simply moves to make more money rather than attempting to make a social
CS 13-2 Is there a point at which a subculture becomes so“mainstream” that unique marketing approaches are no longer appropriate or necessary? Discuss.
14-1 A culture is a society’s personality.
14-2 We distinguish between high culture and low culture.
14-3 Myths are stories that express a culture’s values, and in modern times marketing messages convey these values to members of the culture.
14-4 Many of our consumption activities—including holiday observances, grooming, and gift-giving—relate to rituals.
14-5 We describe products as either sacred or profane, and it’s not unusual for some products to move back and forth between the two categories.
14-6 New products, services, and ideas spread through a population over time. Different types of people are more or less likely to adopt them during this diffusion process.
14-7 Many people and organizations play a role in the fashion system that creates and communicates symbolic meanings to consumers.
14-8 Fashions follow cycles and reflect cultural dynamics.
14-9 Western (and particularly U.S.) culture has a huge impact around the world, although people in other countries don’t necessarily ascribe the same meanings to products as we do.
14-10 Products that succeed in one culture may fail in another if marketers fail to understand the differences among consumers in each place.
14-1 What is culture? List three dimensions that social scientists use to describe a culture and give an example of each.
14-2 A myth is a special kind of story. What makes it special?What is an example of a modern myth?
14-3 How might a consumer behave if they exhibited signs of conditioned superstition?
14-4 What is a ritual? Describe three kinds of rituals and provide an example of each.
14-5 List the three stages of a rite of passage ritual.
14-6 What is the difference between sacred and profane consumption?Provide one example of each.
14-7 How is a collection sacred? What is the difference between collecting and hoarding?
14-8 What is collective selection? Give an example.
14-9 Describe a culture production system and list its three components.
14-10 Define a cultural gatekeeper, and give three examples.
14-11 Describe the difference between arts and crafts.
14-12 What is a cultural formula? Give an example.
14-13 What are the two factors that underpin the technology acceptance model?
14-14 What are the differences among fashion, a fashion, and in fashion?
14-15 Summarize some of the major approaches we can use to understand fashion from the perspectives of psychologists, economists, and sociologists.
14-16 What is an example of a meme?
14-17 What is the trickle-down effect? List some reasons why this theory is no longer as valid as it used to be.
14-18 What is the difference between a fad, a fashion, and a classic fashion life cycle?
14-19 Is it possible for a commercial building or attraction to attain a status that borders on the sacred? Give an example from your own country or region.
14-20 Illustrate the concepts of separation, liminality, and aggregation in relation to your own specific culture. Are the concepts readily applicable?
14-21 Some products can be classified as being either sacred or profane. It is not usual for some products to move back and forth between the two categories. Why?
14-22 How could packaging design be used to suggest the binary opposition of natural and processed foods?
14-23 There is a tradition, particularly in subcultures, of having to go through some kind of entry rite at some point of time. Identify an example from your own country to illustrate this process.
14-24 Religious festivals and ceremonies are not immune to marketing. Many have become another opportunity for businesses to make sales. To what extent is this true?Give reasons for your answer.
14-25 Bridal registries specify clearly the gifts that the couple wants. How do you feel about this practice?Should people actually specify what you should buy for them, or should a gift be a more
14-26 When a couple marry, the choice of gift is commonly either chosen from a wedding list or is a sum of money, often determined by culture. How does this work in your country?
14-27 Movie companies often conduct market research when they produce big-budget films. If necessary, they will reshoot part of a movie when viewers say they don’t like it. Some people oppose this
14-28 Boots with 6-inch heels were a fashion rage among young Japanese women a few years ago. Several teens died after they tripped over their shoes and fractured their skulls. However, followers of
14-29 Cristiano Ronaldo is one of the world’s greatest footballers, but he may also be one of the most superstitious.172 The Real Madrid star has built up a series of rituals that he insists on
14-30 Interview people you know who collect some kind of object. How do they organize and describe their collections? Do you see any evidence of sacred versus profane distinctions?
14-31 Ask friends to describe an incident in which they received a gift they thought was inappropriate. Why did they feel this way, and how did this event influence the relationship between them and
14-32 How might the rise of peer-to-peer music sharing influence the structure of the music CPS? One guess is that this method erodes the dominance of the big labels because listeners are more likely
14-33 Identify examples of high or low culture from your country or region in terms of music, art, literature, and TV entertainment. Which cultural formulae can be used to distinguish them?
14-34 U.S. television inspires knockoffs around the world.But to be fair, many U.S. viewers don’t realize that U.S.reality show hits such as Big Brother and American Idol started out as European
14-35 Identify the ritual elements of a football game.
What is the difference between achieved and ascribed status?
How does the worldview of blue-collar and white-collar consumers differ?
Why is it difficult to conduct marketing research with children?
Discuss stages of cognitive development and how these relate to the comprehension of marketing messages.
What is consumer socialization? Who are some important players in this process? How do toys contribute?
What are three reasons why children are an important segment to marketers?
Describe a heuristic a couple might use when they make a decision, and provide an example of it.
What is a kin-network system?
What factors help to determine if decisions will be made jointly or by only one spouse?
List some variables we must consider when we try to understand different stages in the FLC.
How do we calculate a nation’s fertility rate? What fertility rate is required to ensure that population size does not decline?
List at least three roles employees play in the organizational decision-making process.
Construct a multiattribute model for a set of local restaurants.Based on your findings, suggest how restaurant managers could improve their establishment’s image via the strategies described in
Swiss Legend, a watch brand, gets famous people to wear its colorful timepieces. One way it does this is to give away its products at awards shows. Publicists call this common practice “gifting the
A marketer must decide whether to incorporate rational or emotional appeals in its communications strategy. Describe conditions that are more favorable to one or the other.
The American Medical Association encountered a firestorm of controversy when it agreed to sponsor a line of health-care products that Sunbeam manufactured (a decision it later reversed). Should trade
Many universities use commercial companies to run campus Web sites and email services. These agreements provide Web services to colleges at little or no cost. But these actions arouse controversy
Contrast the hierarchies of effects outlined in this chapter.How should marketers take these different situations into account when they choose their marketing mix?
Do humorous ads work? If so, under what conditions?
What is the difference between buzz and hype? How does this difference relate to the corporate paradox ?
Describe the theory of reasoned action. Why might it not be equally valuable when we apply it to non-Western cultures?

Showing 2500 - 2600 of 5774

First
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
Last

Services

Sitemap
Fun
Definitions
Become Tutor
Study Help Categories
Recent Questions
Expert Questions

Company Info

Security
Copyrights
Privacy Policy
Terms & Conditions
SolutionInn Fee
Scholarship

Get In Touch

About Us
Contact Us
Career
Jobs
FAQ
Campus Ambassador

Secure Payment

Download Our App

© 2024 SolutionInn. All Rights Reserved