Questions and Answers of International Marketing

1. Is it ethical to sell a product that is, at best, only mildly effective? Discuss.2. Is it ethical to exploit cultural norms and values to promote a product? Discuss.3. Is the advertising of Fair
1. List all the different types of bribes, payments, or favors represented in this case under (a) FCPA, (b) Criminal Law of PRC, and (c) Law Against Unfair Competition of the PRC. Why is each either
Assume you are the CEO of a new firm that has perfected a package of software applications for medium- and large-sized companies to help manage intellectual property applications (patents,
1. Describe the Club Med experience for the international consumer. What are the elements of Club Med’s unique offering that cross cultural boundaries?2. Do you think Club Med should perform a
1. Describe the razor-and-blades business model.2. How and why do razor consumers in the US differ from those in India?3. How did Gillette’s product development process differ for the Gillette
1. What are some points and counterpoints in the debate over “sweatshops?” That is, should manufacturers be forced to leave factories and countries that violate fair labor standards? What are the
How does the U.S. government encourage foreign investment? Spell out the implications in foreign marketing.
Visit the homepage of Agora http://www.politicalresources.net . Select the Political Site of the Week and write a brief political analysis highlighting potential problem areas for a company
Search the Web for information on activities of PSAs outside the United States and write a briefing paper for international management on potential problems.
Discuss some of the reasons why it is probably best to seek an out-of-court settlement in international commercial legal disputes rather than sue.
In many code law countries, ownership of intellectual property rights is established by registration rather than prior use. Comment.
Sampling offers some major problems in market research. Discuss.
The infrastructure is important to the economic development of an economy. Comment.
Using the list of NIC growth factors, evaluate India and China as to their prospects for rapid growth. Which factors will be problems for India? For China?
The European Commission, the Council of Ministers, and the Court of Justice of the EC have gained power in the last decade. Comment.
Compare the growth successes and potentials of India and China. List the advantages and disadvantages of each. Which factors will be problems for India? For China?
In phases one and two of the international planning process, countries may be dropped from further consideration as potential markets. Discuss some of the conditions in each phase that may exist in a
Using the sources in question above i.e., http://www.maytag.com/) and http://www.whirlpool.com/, list the different alternative entry modes each uses.
Discuss the part industrial trade fairs and trade centers play in international marketing of industrial goods. What is the difference between industrial trade fairs and trade centers?
What ISO 9000 legal requirements are imposed on products sold in the EC? Discuss.
Discuss how the globalization of markets affects retail distribution.
Discuss the economic implications of charging termination penalties or restricting the termination of middlemen. Do you foresee such restrictions in the United States?
What are the two most important provisions of the Export Trading Act of 1982?
“To some extent, the exigencies of the manpower situation will dictate the approach to overseas sales organization.” Discuss.
“Price fixing by business is not generally viewed as an acceptable procedure (at least in the domestic market); but when governments enter the field of price administration, they presume to do it
Cartels seem to rise phoenix-like after they have been destroyed. Why are they so appealing to business?
Visit Global Trading, Inc. (a division of Minnesota Mining and Manufacturing Company) at http://solutions.3m.com/wps/portal/3M/en_US/GlobalTrading/Inc/ and select “who are we,” and write a short
1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key roles?
Differentiate among the three international marketing concepts or levels of involvement.
Discuss how your interpretation of Manifest Destiny and the Monroe Doctrine might differ from a Latin American’s.
1. Go to www.space.com/missionlaunches/launches/2010_launch_log.html and review the history of satellite launches toward forecasting demand for Sea Launch’s services for the next five years.2.
1. As a junior member of your company’s committee to explore new markets you have received a memo from the chairman stating that at the next meeting be prepared to discuss key questions that need
1. What are the ways that Inditex ensures that “fast fashion” is truly fast?2. What are the important attributes of a “fast fashion” retailer to customers? To store managers?3. Why would a
What is the importance of “cultural empathy” to the foreign marketer? How does he or she acquire “cultural empathy?”
What is the popular definition of culture? What is the viewpoint of cultural anthropologists? What is the importance of the difference?
1. What information should be included in a written positioning statement for Mary Kay?2. How would you draft a formal, written positioning statement for Mary Kay using the information detailed in
It is stated that members of a society borrow from other cultures to solve problems that they face in common. What does this mean? What is the significance to marketing?
“For the inexperienced marketer, the “similar but different” feature of culture creates an illusion of similarity which usually does not always exist.” Discuss and give examples.
Social institutions affect marketing in a variety of ways. Discuss, give examples.
“Markets are the result of the triune interaction of a marketer’s efforts, economic conditions, and all other elements of the culture.” Comment.
Suppose you were requested to prepare a cultural analysis for a potential market, what would you do? Outline the steps and comment briefly on each.
Cultures are dynamic. How do they change? Are there cases where change is not resisted but actually preferred? Explain. What is the relevance to marketing?
Why is it important that the business executive be alert to the significance of business customs?
Suggest some cautions that an individual from a high‑context culture should take when dealing with someone from a low-context culture. Do the same for low- to high-context situations.
Differentiate among the following:SubornationLubricationExtortionBribery
Distinguish between P-time and M-time.

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