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introduction e-business management

Questions and Answers of Introduction E-Business Management

Using the operational plan guidelines, write an operational plan for a local sport SME.
Provide an example of a ‘kitchen table’ sport you know of. Why have you defined it as a kitchen table sport organisation?
describe the distinction between ‘ethics’ and ‘morality’;
explain the distinction between descriptive ethics and normative ethics;
morally evaluate examples of sporting conduct;
evaluate the central arguments in the debate on doping in sport;
compare and contrast criticisms of the dominant values of elite competitive sport;
discuss the interrelationships between conduct in sport, performance enhancement and the commodification of sport.
Was it Henry’s responsibility to tell the referee of his rule-breaking or is it the job of officials to enforce the rules of the game as they see it?
How does Henry’s intention (or lack of) to deliberately break the rules have a bearing on this as an ethical problem? Is it appropriate to label Henry a ‘cheat’?
Ought FIFA to have replayed the game? Or, should the French Football Association to have requested a re-match?
Should Baxter have been held responsible for what appears to have been an innocent mistake?
Should the IOC have ordered an isomer separation test to determine whether the type of methamphetamine in Baxter’s sample was performance enhancing?
Is the ‘strict liability code’ fair to athletes?
Do the IOC or other international sports federations have a moral duty to prioritise the health of athletes over commercial considerations when making scheduling decisions?
Are the specific conditions under which, for example, an Olympic event takes place, simply part of the sporting challenge faced by the athletes, like the lane draw in the 200m, or the barriers in the
Does professional sport have a duty to focus more on fulfilling the desires of the(paying) spectator (i.e. ensuring that it is an entertaining and aesthetic performance) over the aims and values of
understand the importance of the sports goods retail sector;
outline the sports goods retail market structure and discuss how and why it is changing;
understand the requirements of different forms of sports goods retail outlets, including internet retailing;
consider a range of management issues in designing, supplying, merchandising and operating sports retail outlets.
Why would Tesco wish to make this deal? How could the other leading food retailers such as Asda and Sainsbury’s respond?
In what ways do you feel women shop differently from men for sports products and how could this be reflected in sports shops?
What key store design and merchandising features does Dick’s exemplify?
In what ways should club ‘shops’ reflect the changing nature of supporters?
illustrate the benefits of the two-way symmetrical public relations model for sport organisations;
understand different approaches to repairing a sport organisation or athlete’s image or reputation;
identify influential groups of individuals which could be considered a sport organisation’s publics;
outline specific social media tools available for a sport public relations professional;
explain how sport organisations can generate publicity through media relations.
Who is the targeted public for a professional team’s weblog? Casual fans? Highly identified fans?
What should you do with comments on the weblog which portray the sport club in a negative light?
What barriers exist for organisations considering developing their own weblog?
Put into your own words the benefits of using two-way symmetrical public relations to communicate with targeted publics.
As the public relations person for a club in La Liga, you have been asked to evaluate whether the organisation should include blogs as media when inviting them to attend a news conference. What is
Visit the NBA’s Basketball Without Borders website (www.nba.com/bwb/). Evaluate what publics the NBA is trying to reach with this community relations activity. How would you enhance the league’s
Which of Benoit’s five image repair typologies is most effective in your mind? Identify an organisation or individual which has had a recent crisis and analyse which strategies they have used.
understand the structural and economic changes which led to a rise in the number and power of football agents;
assess the main roles of agents acting for players and clubs;
differentiate between the main types of agents;
appreciate the difficulties inherent in the relationship between a player and his agent;
understand the main regulatory systems currently in place and the difficulties in imposing effective sanctions.
Why does the potential buying club have to contact the club holding the player’s registration before making contact with the player?
What are the benefits and disadvantages of transfer windows?
Should restricting a player from speaking to other potential employers be classed as a restraint of trade?
Why didn’t the FA pursue a case against Pini Zahavi? And how has this situation changed?
Was the Bosman ruling beneficial for all players? And what impact does this have on agents?
Can the agents industry ever be effectively regulated?
Why wouldn’t clubs simply deal with each other when arranging a transfer?
explain the nature of a variety of techniques sports managers can use to predict the future;
identify sources of information available to sport managers seeking to predict the future;
identify emerging trends and challenges facing sport managers;
suggest how sport managers might address these trends and challenges;
highlight opportunities for the development of managerial practice and academic research as a result of this book.
What do you think this case tells us about the future of motorsport and of sport in general?
Alongside environmental change, what are likely to be the impacts on sport of the mega-trends now becoming evident in the wider business environment?
Using an example other than one from motorsport, highlight the environmental challenges currently facing a sport organisation. Assess how the organisation is responding to these challenges, and
Is the high-value trading of players such as Cristiano Ronaldo a good thing or a bad thing for the future of football?
Find out more about UEFA’s Financial Fair Play measures; how important are such measures, and how effective do you think such measures can be?
If you had to propose a series of measures designed to safeguard the future of a sport such as football, what would they entail?
Referring to the HBR’s, Forbes’ and Mannings’ views of the future, what do you think will be the impact for sport of their predictions?
For a sport of your choice, construct a plan to indicate where you should gather information from in order to that the management of this sport remains up to date and relevant.
Using the logic of ‘The Power of Crowds’ (what the people around you are thinking, saying and believe), what future do you predict for a sport with which you are familiar?
What do you think is THE single biggest challenge facing sport in the twenty-first century and why? How do you think sport organisations should respond to this challenge?
identify the internal aspects, functions and processes of organisations;
examine different group behaviours;
examine individual behaviours within a group;
explain different models which classify organisational culture;
recognise the features of different communications systems.
Why does an Formula One team have such an intricate structure? Would this be appropriate or necessary in other sports organisations, for example a soccer or rugby club?
Managers in Formula One teams must often deal with people who work elsewhere in the automobile industry, where organisation structures are often much more‘bureaucratic’ in the sense described in
In the case it states that if the Team Principal were to have to intervene on a regular basis to arbitrate disputes, this would represent a failure of organisation. Why, and what sense?
Although there is significant international ownership and sponsorship of Formula One teams, most are still based in (Southern) England. What are the implications and advantages of this from an
provide background and strategic knowledge on sport marketing;
acquire the necessary tools and understanding to build a marketing plan for their sport property;
comprehend the global importance of sport marketing;
appreciate the importance and place of brand in sport marketing;
apply the concept of brand equity in sport;
understand the role of brand management in sport;
appreciate the consequences of strong brand equity.
Why has sport marketing helped Red Bull?
Red Bull charges a price much higher than its competitors (‘premium pricing’).What allows it to do this?
Why do you think Red Bull sponsors both events and athletes?
Red Bull purchased the New York franchise in Major League Soccer (MLS) in 2009.Why would it have done this?
For each of the four groups above, how could sport marketing support the efforts of governments?
Select a for-profit corporation of your choice. For each of the four groups above, how could sport marketing be used by that corporation to improve their business success?
List three other important target markets.
How would a marketer working for the NFL plan for the various levels of consumers?
Discuss the effects of the internet on sport consumers.
Which do you expect to rise in value in 2010 based on this methodology? Which do you expect to fall?
How would you value brands like Facebook which have minimal profit but widespread awareness?
Which industries do you think have had changes in the role of brand over the last 10–20 years?
How would you assess if this media vehicle was the appropriate way to reach the audience?
When would you start advertising? What would be some of the risks associated with starting sooner or later?
Who or what would you want to appear in the ads? Models? Athletes? Product shots?
Discuss the concept generally of athletes as brands. What are the key elements?At what point does an athlete become a brand? Then apply the concept to your favourite athlete and discuss which type,
Do you agree with the decisions made by each of the sponsors in the case with regard to maintaining or ending the association between their brand(s) and the Tiger Woods brand?
Can Tiger Woods revive his brand? How?
Select a non-sport organisation which could market one of its products or services through sport in your home city. Segment the market for that product.
Using your response to the previous question, select your target market(s).

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