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introduction e-business management

Questions and Answers of Introduction E-Business Management

acquire the necessary tools and understanding to build a marketing plan for their sport property;
comprehend the global importance of sport marketing;
appreciate the importance and place of brand in sport marketing;
apply the concept of brand equity in sport;
understand the role of brand management in sport;
appreciate the consequences of strong brand equity.
Why has sport marketing helped Red Bull?
Red Bull charges a price much higher than its competitors (‘premium pricing’).What allows it to do this?
Why do you think Red Bull sponsors both events and athletes?
Red Bull purchased the New York franchise in Major League Soccer (MLS) in 2009.Why would it have done this?
For each of the four groups above, how could sport marketing support the efforts of governments?
Select a for-profit corporation of your choice. For each of the four groups above, how could sport marketing be used by that corporation to improve their business success?
List three other important target markets.
How would a marketer working for the NFL plan for the various levels of consumers?
Discuss the effects of the internet on sport consumers.
Which do you expect to rise in value in 2010 based on this methodology? Which do you expect to fall?
How would you value brands like Facebook which have minimal profit but widespread awareness?
Which industries do you think have had changes in the role of brand over the last 10–20 years?
How would you assess if this media vehicle was the appropriate way to reach the audience?
When would you start advertising? What would be some of the risks associated with starting sooner or later?
Who or what would you want to appear in the ads? Models? Athletes? Product shots?
Discuss the concept generally of athletes as brands. What are the key elements?At what point does an athlete become a brand? Then apply the concept to your favourite athlete and discuss which type,
Do you agree with the decisions made by each of the sponsors in the case with regard to maintaining or ending the association between their brand(s) and the Tiger Woods brand?
Can Tiger Woods revive his brand? How?
Select a non-sport organisation which could market one of its products or services through sport in your home city. Segment the market for that product.
Using your response to the previous question, select your target market(s).
identify the sources and uses of finance in professional sports;
understand the principles of management accounting;
provide a basic analysis of financial statements;
conduct a break-even analysis;
appraise the business planning process.
What would be the impact on English football if the total television money available was distributed evenly amongst all clubs and not partly on appearances and performances?
Could you envisage the franchise model ever being successful in English football?
What factors would a new potential franchise owner have to consider when conducting a break-even analysis?
What other benefits could a franchise owner expect by owning a team?
What would be the implication on English football if the levels of TV money were to fall dramatically at the next renegotiation of the Sky contract?
What impact will the new UEFA financial fair play rules have on football in Europe?
How will sport take financial advantage of the internet and mobile technologies without affecting its television contracts?
How will international cricket look in 20 years following the success of the IPL?
What are the financial implications for the future of individual sports sponsorship arising from the Tiger Woods scandal?
explain the nature of operations management in sports businesses and link operations to other research in organisation studies/theory which helps to enrich the traditional perspective of operations;
discuss a variety of issues facing operations managers in sports businesses;
examine the nature of quality and customer satisfaction, and their relevance for sports businesses;
identify a range of performance measures that can be used by managers in sports organisations and discuss the implementation of measures(and associated problems);
recognise a variety of issues for managers who are responsible for managing performance in sports organisations;
critically discuss control in managing operations.
Who controls the strategic direction of equestrian sport in Britain? How?
How are individuals controlled or influenced to work towards the strategic aims of the BEF?
What contextual features of equestrian sport in Britain influence the control and regulation of the development of equestrian sports?
Examining some of the case studies of clubs who have received Clubmark, what are some advantages and disadvantages of gaining such accreditation of quality?
Do you think the advantages of Clubmark outweigh the disadvantages? Why or why not?
As a Chairperson leading a club what measures would you take to ensure your club gained Clubmark? How would you manage any resistance from other committee members to the work needed for a successful
Do you think Goodform’s appraisal of staff is an effective measure of performance?
Does the self-appraisal sufficiently help the company achieve its goals and values?
What would you suggest to Goodform to improve the effectiveness of its performance measurement within the company? Is the self-appraisal enough?
What are the main differences in managing the operations of a small business versus a large business?
What are the challenges for managing the operations of GPK Sports Management?
If hired as the Operations Manager for GPK, describe how you would undertake your new role.
Why is it important to study ‘operations management’ in sports businesses?
What would you argue is the major difference between managing operations in a small sport business in comparison to medium–large organisations?
Discuss the challenges for national sport governing bodies in managing their operations as opposed to a private sector sport business.
What can organisations do to control the quality and performance of their service offering? Compare the BEF to GPK Sports Management and discuss how or if your response to this question differs.
What is the difference between customer satisfaction and service quality?
How can organisation theory research help to understand the operations function in organisations?
demonstrate the application of liability and safety in sport;
understand and apply the concepts that are central to both intentional and unintentional tort law from the perspective of sports participant, referee/governing body and spectator/occupier;
employ criminal law liability to explain prosecutions for injuries caused on and off the sports field;
demonstrate the application of legal principles surrounding contract law and their impact on the governance of professional sportspersons’contracts;
understand the legal principles governing the commercial regulation of sport such as intellectual property rights and match fixing.
What evidential test was applied to construct an argument for liability?
What is the standard of care expected of a referee?
What other cases could one refer to in order to provide guidance?
What impact does this case have for sport, in particular contact sports?
Discuss the requirements of ‘proximity’, ‘foreseeability’ and ‘reasonability’ and applying the facts of this case, establish why a duty of care is owed to the claimant.Explain the legal
On what grounds was Kevin Keegan successful in his action for wrongful dismissal?
How does this case differ from the Curbishley case?
Why did Keegan not succeed in his claim for over £30 million in compensation?
Are there any courses of action left open to Arsenal and if so what are they and how effective do you think they will be?
What messages does this send to the replica sports kit industry and to major sponsors like Adidas, Nike etc.?
Discuss the ways that tennis players could manipulate the result of a match.
What have the tennis authorities done to engage with allegations of match fixing?
What role should gambling firms such as Betfair have in dealing with this issue?
define ‘special event’ and have a detailed appreciation of the scope of the event management industry;
demonstrate a broad knowledge of the major processes, plans and skills required of the successful sport event manager;
demonstrate a broad knowledge of the major processes, plans and skills required of the successful sport facility manager;
apply aspects of the theoretical knowledge gleaned from both event and facility sections to real life, practical situations.
Discuss the scope of the potential positive and negative impacts associated with the conduct of surfing events in such legendary locations.
Do you think the various impacts have changed in line with the change in venue from largely metropolitan to the current locations – if so, how have they changed?
Given similar numbers of participants and event management staff, will the economic impact of an ASP event in Tahiti be similar to that for an ASP event in Australia (give reasons for your answer).
some of the recent trends and issues in facility planning and design;
the issues that need to be considered in relation to the (i) functional, (ii) technical and (iii) aesthetic components of the facility;
the advantages and disadvantages of four management options; and
identify the services that you would contract out in the centre. Give your reasons.
Explain when and why you would schedule each activity at certain times during the week.
Explain how you would attract the three disenchanted groups back to the facility
Discuss whether the benefits of staging mega events such as the Olympics have been overstated.
Discuss whether the large amounts of money invested in high-profile sporting events would better serve the community in other ways.
Reflect upon the events that you have recently conducted or attended. Have those events considered all possible revenue generation and cost reduction methods?What could they have done to improve
Utilising your own working environment or a facility with which you are familiar, use Robbins and Barnwell’s characteristics and evaluate that organisation’s or facility’s culture.
define the terms sport sponsorship and endorsement and appreciate the nature of these activities;

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