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business
marketing management

Questions and Answers of Marketing Management

What decisions do companies face in designing, managing, and integrating their channels?(Page 220)
What are the key channel issues in e-commerce and m-commerce? (Page 223)
What major types of marketing intermediaries occupy this sector, and what marketing decisions do they face? (Page 233)
What does the future hold for private-label brands? (Page 237)
What are some of the important issues in wholesaling and logistics? (Page 238)
What is the role of marketing communications? (Page 246)
What are the major steps in developing effective communications? (Page 248)
What is the marketing communications mix, and how should it be set and evaluated?(Page 253)
What is an integrated marketing communications program? (Page 256)
What steps are required in developing an advertising program? (Page 260)
How should sales promotion decisions be made? (Page 265)
What are the guidelines for effective brand-building events and experiences? (Page 268)
How can companies exploit the potential of public relations? (Page 270)
What are the pros and cons of online marketing? (Page 275)
How can companies carry out effective social media campaigns? (Page 277)
What are some tips for enjoying positive word of mouth? (Page 278)
What are important guidelines for mobile marketing? (Page 280)
How can companies conduct direct marketing for competitive advantage? (Page 286)
What are the advantages and disadvantages of database marketing? (Page 288)
What decisions do companies face in designing and managing a sales force? (Page 289)
How can salespeople improve their selling, negotiating, and relationship marketing skills?(Page 295)
What factors should a company review before deciding to enter global markets? (Page 300)
What are the major ways of entering foreign markets? (Page 302)
To what extent must the company adapt its marketing to each foreign market? (Page 303)
What are the keys to effective internal marketing? (Page 306)
How can companies be socially responsible marketers? (Page 307)
Demonstrate an understanding of the alternatives used for accounting for investments in the parent company by the subsidiary.AppendixLO1
Demonstrate accounting procedures for multilevel holdings.AppendixLO1
Account for the effect of subsidiary treasury stock transactions on the parent’s investment in the subsidiary.AppendixLO1
Account for the effect of the subsidiary’s sale of its own common stock on the parent’s investment in the subsidiary.AppendixLO1
Explain the effect of subsidiary stock dividends on elimination procedures.AppendixLO1
Howard Boothroyd is disappointed. His com -pany, Novelty Creations, has just withdrawn from its latest venture after three unsuccessful months of trying to market a new product.The company markets a
Using accounting for inventory as an example, explain how principles differ among countries and how harmonization may benefit an international investor.AppendixLO1
What are the major objectives of the International Accounting Standards Committee (IASC)?AppendixLO1
What is the goal of harmonization of accounting standards, and what approaches have been used to accomplish this goal?AppendixLO1
Identify several environmental factors that may explain why accounting principles differ among countries.AppendixLO1
Describe transfer-pricing issues and differences in tax systems.AppendixLO1
Discuss the role of the International Accounting Standards Committee(IASC) and the International Federation of Accountants (IFAC).AppendixLO1
Explain several approaches that characterize attempts to harmonize accounting principles.AppendixLO1
Demonstrate how foreign companies listed on U.S. stock exchanges reconcile their respective accounting principles to U.S. GAAP.AppendixLO1
Explain the goal of harmonization.AppendixLO1
Identify the major cultural classifications that can be used to categorize accounting systems.AppendixLO1
List several factors that influence the development of accounting among nations.AppendixLO1
Describe major areas of interest involved in international accounting.AppendixLO1
Explain why comparable accounting standards are needed.AppendixLO1
Describe the international business environment.AppendixLO1
Pamela Spencelayh has been the accountant at ACME Engineering for over 20 years.During that time one of her responsibilities has been to help set prices for new products launched by the company. In
Company S has the following stockholders’ equity on January 1, 20X5:Common stock, $1 par, 100,000 shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100,000 6% Preferred stock, $100
Company P purchased an 80% interest (8,000 shares) in Company S for $800,000 on January 1, 20X1. Company S’s equity on that date was $900,000. Any excess of cost over book value was attributed to
Company P purchases an 80% interest in Company S on January 1, 20X1, for $500,000.Company S had an equity of $450,000 on that date. On July 1, 20X6, Company P purchased another 10% interest for
Company P purchased a 20% interest in Company S on January 1, 20X1, for $100,000 when Company P had a total equity of $400,000. The 20% investment was considered influential, and the sophisticated
Company S has 4,000 shares outstanding and a total stockholders’ equity of $200,000. It is about to issue 6,000 new shares to the prospective parent company. The shares will be sold for a total of
(Appendix) Solve balance sheet only problems (for CPA exam issue).AppendixLO1
Explain the issues surrounding preferred stock in the equity structure of the subsidiary, and follow the procedures used when the parent owns subsidiary preferred stock.AppendixLO1
Demonstrate the accounting procedures for a complete or partial sale of the investment in a subsidiary.AppendixLO1
Account for purchases of multiple interests in the subsidiary at different points in time.AppendixLO1
Consolidate a subsidiary when a parent purchases stock directly from the subsidiary.AppendixLO1
understand the key strategic implications of buyer behaviour AppendixLO1
appreciate some of the recent developments in thinking and research in this area AppendixLO1
be familiar with a framework for analysing consumer and organizational buyers, encompassing the steps and stages involved in the buying process, and factors affecting buyers at each stage AppendixLO1
grasp some of the key questions the marketer needs to address in developing this understanding AppendixLO1
appreciate the importance of understanding the behaviour of customers, both household and organizational AppendixLO1
Why isn’t the total operating profit of all reportable segments normally equal to the consolidated operating profit?AppendixLO1
Why must the tax expense or benefit traceable to nonordinary items of income be computed on an incremental basis, and why does it involve a process of ratable allocation?AppendixLO1
What factors are necessary for determining the estimated annual effective income tax rate?AppendixLO1
What are the benefits of viewing an interim period as an integral part of a larger annual period rather than as a separate distinct period?AppendixLO1
State which enterprise-wide disclosures must be provided.AppendixLO1
Describe the information about a reportable segment that must be disclosed.AppendixLO1
Apply the criteria used to determine which segment is reportable.AppendixLO1
Explain why segmental reporting is important, and define an operating segment.AppendixLO1
Determine the income tax expense or benefit for nonordinary items of income and loss reported for interim periods.AppendixLO1
Show how income tax expense or benefits tied to income from continuing operations are determined for an interim period.AppendixLO1
Demonstrate how principles of revenue and expense recognition may be modified for interim reporting purposes.AppendixLO1
Explain the goal of interim reporting and how the interim period is viewed relative to an annual period.AppendixLO1
Malcolm Shakesheff is at a crossroads in the development of his business. Three years ago, he left his job as a successful sales representa -tive to develop his own company, Shakesheff Web Design,
Explain why is it important to separately account for the principal and income of an estate and what happens if such assets are not adequate to satisfy demonstrative or general legacies.AppendixLO1
Explain why it may be wise for a wealthy spouse to use the unified credit rather than to transfer all of their estate to the surviving spouse in the form of the marital exclusion.AppendixLO1
Estate planning is becoming more important to many individuals. Identify several goals of estate planning.AppendixLO1
Explain what a trust is and what the basic accounting issues are.AppendixLO1
Account for the principal and income components of an estate.AppendixLO1
Describe various forms in which an estate may be distributed.AppendixLO1
Calculate the taxable estate and the resulting estate tax.AppendixLO1
Explain how one’s taxable estate may be minimized.AppendixLO1
Explain the various factors that affect estate principal.AppendixLO1
Describe the goals of estate planning.AppendixLO1
Don Horne has recently joined Marine Services Ltd, a specialist consultancy company providing technical advice and services to marine exploration companies. Don’s back -ground, somewhat unusually
What is the special concern over accounting for medical malpractice claims? How does accounting for such claims compare to accounting for contingencies in a for-profit business environment?AppendixLO1
Explain a hospital’s rigid adherence to gross revenue determination.AppendixLO1
Distinguish assets limited as to use from restricted assets.AppendixLO1
For what reasons might a not-for-profit college or university decide to include additional fund information in its annual report?AppendixLO1
In what ways might a governmental college or university benefit from continuing to use the AICPA College Guide fund accounting model for internal purposes? What are the possible drawbacks to doing
Explain how restricted gifts and grants are accounted for by public colleges and universities.Compare this with the accounting for restricted gifts and grants by private colleges and
Explain the accounting for contributions (of cash, pledges, or investments that may be converted into cash) for a private university. How does this accounting for contributions differ from that of a
What measurement focuses (identifying which resources are being measured) and bases of accounting(identifying when the effects of transactions or events should be recognized) are used by
Prepare financial statements for governmental and private health care service providers.AppendixLO1
Account for transactions of governmental and private health care service providers.AppendixLO1
Explain the financial impact of medical malpractice claims on governmental and private health care service providers.AppendixLO1
Demonstrate an understanding of the accounting for unrestricted and restricted contributions to governmental and private health care service providers.AppendixLO1
Demonstrate an understanding of how revenues and expenses are calculated and accounted for by governmental and private health care service providers.AppendixLO1
Explain GAAP and fund accounting as applied to governmental and private health care service providers.AppendixLO1

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