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business
marketing management

Questions and Answers of Marketing Management

=+1. What are the key success factors for eBay?
=+5. How should a company respond to a competitor's price change?
=+4. When should a company initiate a price change?
=+2. How should a company set prices initially for products or
=+1. How do consumers process and evaluate prices?
=+ What should they be sure to do with its marketing?
=+3. What recommendations would you make to senior marketing executives moving forward?
=+What should it watch out for?
=+2. Where is Southwest Airlines vulnerable?
=+What are the key success factors for Southwest Airlines?
=+5. How can goods-producing companies improve customer support services?
=+4. How do services marketers create strong brands?
=+3. How can service quality be improved?
=+2. How are services marketed?
=+1. How are services defined and classified, and how do they differ from goods?
=+What should they be sure to do with its marketing?
=+3. What recommendations would you make to senior marketing executives going forward?
=+What should it watch out for?
=+2. Where is Toyota vulnerable?
=+1. What have been the key success factors for Toyota?
=+products t o create strong cobrands or ingredient brands?
=+4. How can companies combine
=+2. How can companies differentiate products?
=+1. What are the characteristics of products and how can they be classified?
=+What should the company be sure to do with its marketing?
=+3. What recommendations would you make to senior marketing executives going forward?
=+ What should it watch out for?
=+2. Where is Accenture vulnerable?
=+1. What have been the key success factors for Accenture?
=+7. Implement and monitor results.
=+within an industry or across industries. Benchmarking involves seven
=+6. Specify programs and actions to close the gap; and
=+of benchmarking is to copy or improve on "best practices," either
=+mance of a world-class company and an average company. The aim
=+• 5. Measure the company s performance;
=+ There can be as much as 4 Measur e performance of best-in-class companies;
=+3. Identify the best-in-class companies;certain tasks better than other companies
=+2. Identify the key performance variables to measure;
=+1. Determine which functions to benchmark;
=+5. How can market followers or nichers compete effectively?
=+4. How should market challengers attack market leaders?
=+3. How can market leaders expand the total market and defend market share?
=+2. How should we analyze competitors' strategies, objectives, strengths, and weaknesses?
=+1. How do marketers identify primary competitors?
=+ What should they be sure to do with its marketing?
=+3. What recommendations would you make to senior marketing executives going forward?
=+ What should it watch out for?
=+2. Where is Krispy Kreme vulnerable?
=+1. What have been the key success factors for Krispy Kreme?
=+' What happens when your product is disposed of or no longer used?
=+i How is your product repaired or serviced?
=+• What about returns or exchanges?
=+ What do consumers need help with when they use your product?
=+What is the consumer really using your product for?3
=+• How is your product moved around?
=+• How is your product stored?
=+ How is your product or service paid for?
=+• How is your product installed?3
=+i What happens when your product or service is delivered?
=+' How do consumers order and purchase your product or service?
=+i How do consumers make their final selection?
=+' How do consumers find your offering?
=+* How do people become aware of their need for your product and service?
=+4. What are the implications of market evolution for marketi strategies?
=+3. What marketing strategies are appropriate at each stage of the product life cycle?
=+2. How are brands differentiated';
=+1. How can a firm choose and communicate an effective positioning in the market?
=+ What should they be sure to do with its marketing?
=+3. What recommendations would you make to senior marketing executives going forward?
=+ What should it watch out for?
=+2. Where is Procter & Gamble vulnerable?
=+1. What have been the key success factors for Procter & Gamble?
=+4. What are the important decisions in developing a branding strategy?
=+3. How is brand equity built, measured, and managed?
=+2. What is brand equity?
=+1. What is a brand and how does branding work?
=+ What should they be sure to do with its marketing?
=+3. What recommendations would you make to senior marketing executives going forward?
=+ What should it watch out for?
=+2. Where is HSBC vulnerable?
=+1. What have been the key success factors for HSBC?
=+Which ones do you think would be most effective for marketers trying to sell to you?
=+How would you contrast demographic versus behavioral segment schemes?
=+4. What are the requirements for effective segmentation?
=+3. How should a company choose the most attractive target markets?
=+2. How can a company divide a market into segments?
=+1. What are the different levels of market segmentation?
=+ What should they be sure to do with its marketing?
=+3. What recommendations would you make to senior marketing executives going forward?
=+ What should it watch out for?
=+2. Where is GE vulnerable?
=+ 1. What have been the key success factors for GE?
=+6. How do institutional buyers and government agencies do their buying?
=+5. How can companies build strong relationships with business customers?
=+4. How do business buyers make their decisions?
=+3. Who participates in the businessto-business buying process?
=+2. What buying situations do organizational buyers face?
=+how does it differ from the consumer market?
=+1. What is the business market,?
=+ What should it be sure to do with its marketing?

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