All Matches

Solution Library

Expert Answer

Textbooks

Search Textbook questions, tutors and Books

Oops, something went wrong!

Change your search query and then try again

Result Not Found

Books FREE
Tutors
Study Help
Ask a Question
AI Study Help New

Search
Sign In
Register

study help
business
marketing management

Questions and Answers of Marketing Management

=+ Why do you need information for each section?
=+o For which sections of the plan will you need secondary data? Primary data?
=+ What should the company be sure to do with its marketing?
=+3. What recommendations would you make to senior marketing executives going forward?
=+What should it watch out for?
=+2. Where is Microsoft vulnerable?
=+1. What have been the key success factors for Microsoft?
=+ How does the company's sales force compare to competitors' sales forces
=+ Are the procedures adequate for setting quotas and evaluating performance?
=+ Does the sales force show high morale, ability, and effort?
=+Do the sales-compensation level and structure provide adequate incentive and reward?
=+ Are there enough (or too many) sales managers to guide the field sales representatives?
=+Is the sales force organized along the proper principles of specialization (territory, market, product)?
=+ Is the sales force large enough to accomplish the company's objectives?
=+What are the sales force's objectives?
=+ Is the company making enough use of direct, online, and database marketing?
=+ Is the public relations staff competent and creative?
=+Is there effective and sufficient use of sales-promotion tools such as samples, coupons, displays, and sales contests?
=+ Is the sales-promotion budget adequate?
=+ Is the internal advertising staff adequate?
=+ Are the advertising media well chosen?
=+What do customers and the public think about the advertising?
=+ Are the ad themes and copy effective?
=+ Is the right amount being spent on advertising?
=+ Are they sound?
=+What are the organization's advertising objectives?
=+Should the company consider changing its distribution channels?
=+ How effective are distributors, dealers, manufacturers' representatives, brokers, agents, and others?
=+ Is there adequate market coverage and service?
=+What are the company's distribution objectives and strategies?
=+To what extent are price policies compatible with the needs of distributors and dealers, suppliers, and government regulation?
=+ What does management know about the price elasticity of demand, experience-curve effects, and competitors' prices and pricing policies?
=+ Do the customers see the company's prices as being in line with the value of its offer?
=+ To what extent are prices set on cost, demand, and competitive criteria?
=+What are the company's pricing objectives, policies, strategies, and procedures?
=+ What areas of product and brand strategy need improvement?
=+ What are the buyers' knowledge and attitudes toward the company's and competitors' product quality, features, styling, brand names, and so on?
=+ Which products should be added?
=+ Which products should be phased out?
=+ Should the product line be stretched or contracted upward, downward, or both ways?
=+ Is the current product line meeting the objectives?
=+ Are they sound?
=+What are the company's product-line objectives?
=+Can cost-reducing steps be taken?
=+Do any marketing activities seem to have excessive costs?
=+ Should the company enter, expand, contract, or withdraw from any business segments?
=+What is the profitability of the company's different products, markets, territories, and channels of distribution?
=+testing before launching new products?
=+ Does the company carry out adequate product and market
=+research and business analysis before investing in new ideas?
=+ Does the company do adequate concept
=+Is the company well organized to gather, generate, and screen new-product ideas?
=+ Are marketing costs and productivity periodically examined?
=+ Does management periodically analyze the profitability of products, markets, territories, and channels of distribution?
=+Are the control procedures adequate to ensure that the annual plan objectives are being achieved?
=+Does the planning system result in acceptable sales targets and quotas?
=+Do marketers have decision support systems available?
=+Is the marketing planning system well conceived and effectively used?
=+market measurement and sales forecasting?
=+ Is the company employing the best methods for
=+ Are company decision makers asking for enough marketing research, and are they using the results?
=+with respect to customers, prospects, distributors and dealers, competitors, suppliers, and various publics?
=+Is the marketing intelligence system producing accurate, sufficient, and timely information about marketplace developments
=+Are there any problems between marketing and manufacturing, R&D, purchasing, finance, accounting, and/or legal that need attention?
=+ Are there any groups in marketing that need more training, motivation, supervision, or evaluation?
=+ Are product managers able to plan profits or only sales volume?
=+Is the product-management system working effectively?
=+Are there good communication and working relations between marketing and sales?
=+Are the marketing activities optimally structured along functional, product, segment, end-user, and geographical lines?
=+Does the marketing vice president have adequate authority and responsibility for company activities that affect customers' satisfaction?
=+ Are enough resources or too many resources budgeted to accomplish the marketing objectives?
=+ Are marketing resources allocated optimally to the major elements of the marketing mix?
=+ Has the company developed an effective positioning and marketing mix for each target segment?
=+Has it developed accurate profiles of each target segment?
=+ Does it have clear criteria for rating the segments and choosing the best ones?
=+Is the company using the best basis for market segmentation?
=+ Is the strategy appropriate to the stage of the product life cycle, competitors' strategies, and the state of the economy?
=+Is the strategy convincing?
=+C. Strategy Has the management articulated a clear marketing strategy for achieving its marketing objectives?
=+ Are the marketing objectives appropriate, given the company's competitive position, resources, and opportunities?
=+and Goals planning and performance measurement?
=+B. Marketing Objectives Are the company and marketing objectives and goals stated clearly enough to guide marketing
=+Is the business mission clearly stated in market-oriented terms? Is it feasible?
=+What steps has the company taken to deal effectively with each public?
=+6. Publics Which publics represent particular opportunities or problems for the company?
=+ How effective Marketing Firms are the company's advertising agencies and marketing research firms?
=+F. Facilitators and What is the cost and availability outlook for transportation services, warehousing facilities, and financial resources?
=+ What trends are occurring among suppliers?
=+E. Suppliers What is the outlook for the availability of key resources used in production?
=+Dealers the different trade channels?
=+ What are the efficiency levels and growth potentials of
=+D. Distribution and What are the main trade channels for bringing products to customers?
=+trends will affect future competition and substitutes for the company's products?
=+What are their objectives, strategies, strengths, weaknesses, sizes, and market shares? What
=+C. Competitors Who are the major competitors?
=+ How do different customer segments make their buying decisions?
=+reputation, product quality, service, sales force, and price?
=+How do customers and prospects rate the company and its competitors on
=+B. Customers What are the customers' needs and buying processes?
=+ What are the major market segments?

Showing 1800 - 1900 of 5063

First
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
Last

Services

Sitemap
Fun
Definitions
Become Tutor
Study Help Categories
Recent Questions
Expert Questions

Company Info

Security
Copyrights
Privacy Policy
Terms & Conditions
SolutionInn Fee
Scholarship

Get In Touch

About Us
Contact Us
Career
Jobs
FAQ
Campus Ambassador

Secure Payment

Download Our App

© 2024 SolutionInn. All Rights Reserved