=+3. How is brand equity built, measured, and managed?

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Marketing Management

ISBN: 9780133856460

12th Edition

Authors: Philip Kotler , Kevin Keller

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Question Posted: Oct 09, 2024 04:01 AM

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=+2. What is brand equity?
=+4. What are the important decisions in developing a branding strategy?
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=+3. How is brand equity built, measured, and managed?

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Marketing Management

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