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business
mktg principles of marketing

Questions and Answers of MKTG Principles Of Marketing

11-2 Explain the steps in the new-product development process 197–203
11-1 Explain the importance of developing new products and describe the six categories of new products 194–196
10-6 Discuss global issues in branding and packaging 191–192
10-5 Describe marketing uses of packaging and labeling 188–191
10-4 Describe marketing uses of branding 184–188
12-7 Describe nonprofit organization marketing 222–227
12-8 Discuss global issues in services marketing 227
15-2 Describe the communication process 271–275
14-8 Describe trends in retail and channel management 268–269
14-7 Discuss the role of customer data in retailer decision making 268
14-6 Explain the major tasks involved in developing a retail marketing strategy 262–268
14-5 List and understand the different classifications and types of retailers, as well as their different operational models 257–262
14-4 Explain the importance of the retailer within the channel and within the national economy 257
14-3 Discuss channel relationship types and roles, and their unique benefits and drawbacks 254–257
14-2 Describe common channel structures and strategies, and the factors that influence their choice 250–254
14-1 Explain what marketing channels and channel intermediaries are, and describe their functions and activities 246–250
13-6 Discuss new technology and emerging trends in supply chain management 242–245
13-5 Understand the importance of sustainable supply chain management to modern business operations 241–242
13-4 Understand which supply chain functions affect business success, and how 236–241
13-3 Identify the eight key processes of excellent supply chain management, and discuss how each of these processes affects the end customer 232–236
13-2 Discuss the concepts of internal and external supply chain integration, and explain why each of these types of integration is important 230–232
13-1 Define the terms supply chain and supply chain management, and discuss the benefits of supply chain management 228–230
10-3 Define the terms product item, product line, and product mix 181–184
15-1 Discuss the role of promotion in the marketing mix 270–271
Understand the aspects of developing a social media plan AppendixLO1
Describe the impact of mobile technology on social media AppendixLO1
Describe the social media tools in a marketer’s toolbox, and explain how they are useful AppendixLO1
Explain consumer behaviour on social media AppendixLO1
Evaluate the various methods of measurement for social media AppendixLO1
Explain how to create a social media campaign AppendixLO1
Describe social media’s role in an integrated marketing communication plan AppendixLO1
List the steps in the selling process and discuss key issues AppendixLO1
Discuss the key differences between relationship selling and traditional selling AppendixLO1
Describe personal selling AppendixLO1
Discuss the most common forms of trade sales promotion AppendixLO1
Discuss the most common forms of consumer sales promotion AppendixLO1
Define and state the objectives of sales promotion AppendixLO1
Discuss the role of direct-response communication in the promotional mix AppendixLO1
Discuss the role of public relations in the promotional mix AppendixLO1
Describe media evaluation and selection techniques and how media are purchased AppendixLO1
Discuss the creative decisions in developing an advertising campaign AppendixLO1
Identify the major types of advertising AppendixLO1
Define advertising and understand the effect of advertising AppendixLO1
Know the factors that affect the promotional mix AppendixLO1
Discuss the concept of integrated marketing communications AppendixLO1
Discuss the AIDA concept and its relationship to the promotional mix AppendixLO1
Discuss the elements of the promotional mix AppendixLO1
Outline the goals and tasks of promotion AppendixLO1
Describe the communication process AppendixLO1
Discuss the role of promotion in the marketing mix AppendixLO1
Discuss retailer and retail consumer trends that will affect retailing in the future AppendixLO1
Discuss retail product and service failures and means to improve AppendixLO1
List the major tasks involved in developing a retail marketing strategy AppendixLO1
Define franchising and describe its two basic forms AppendixLO1
Discuss nonstore retailing techniques AppendixLO1
Describe the major types of retail operations AppendixLO1
Explain the dimensions by which retailers can be classified AppendixLO1
Discuss the importance of retailing in the Canadian economy AppendixLO1
List channel and distribution challenges in global markets AppendixLO1
Learn about supply chain management AppendixLO1
Recognize how to handle channel relationships AppendixLO1
Summarize how to make channel strategy decisions AppendixLO1
Describe the types of marketing channels AppendixLO1
Identify different channel intermediaries and their functions AppendixLO1
Explain the nature of marketing channels AppendixLO1
Recognize the legalities and ethics of setting a price AppendixLO1
Describe the four-step pricing process AppendixLO1
Explain the importance of price AppendixLO1
Describe nonprofit organization marketing AppendixLO1
Explain internal marketing in services AppendixLO1
Discuss relationship marketing in services AppendixLO1
Develop marketing mixes for services using the eight Ps of services marketing AppendixLO1
Describe the components of service quality and the gap model of service quality AppendixLO1
Discuss the differences between services and goods AppendixLO1
Discuss the importance of services to the economy AppendixLO1
Explain the concept of product life cycles AppendixLO1
Explain the diffusion process through which new products are adopted AppendixLO1
Discuss global issues in new-product development AppendixLO1
Explain the steps in the new-product development process AppendixLO1
Explain the importance of developing new products and describe the six categories of new products AppendixLO1

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