1. Distinguish among sensory memory, short-term memory, and long-term memory, and discuss why marketers must be aware...

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1. Distinguish among sensory memory, short-term memory, and long-term memory, and discuss why marketers must be aware of these types of memory.

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Consumer Behavior

ISBN: 9781266827174

5th Edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis

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