3. How is Wal-Mart seeking to infl uence consumers cognitive and affective attitudes with its new ads

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3. How is Wal-Mart seeking to infl uence consumers’

cognitive and affective attitudes with its new ads and new slogan “Save Money. Live Better”?

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Consumer Behavior

ISBN: 9781266827174

5th Edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis

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Question Posted: Oct 28, 2024 10:03 AM

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3. How is Wal-Mart seeking to infl uence consumers cognitive and affective attitudes with its new ads and new slogan Save Money. Live Better?
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3. How is Wal-Mart seeking to infl uence consumers cognitive and affective attitudes with its new ads

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Consumer Behavior

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