2. Divide into groups and assign each group a specific consumer segment (e.g., price-sensitive, quality-focused, luxury-oriented). Each

Question:

2. Divide into groups and assign each group a specific consumer segment (e.g., price-sensitive, quality-focused, luxury-oriented). Each group can brainstorm and present strategies to target their assigned segment effectively. This activity fosters discussions on how different consumer behaviors influence pricing decisions.

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