3. Describe the nature of fear appeals, humor appeals, and sex appeals, citing examples of each from

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3. Describe the nature of fear appeals, humor appeals, and sex appeals, citing examples of each from ads you have seen. What are the advantages and disadvantages and potential problems of each? For what kinds of products is each most effective? What other types of emotional appeals can be used besides these three?

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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