3. Do you agree with GEICOs decision not to show its brand on the MyGreatRides.com website? How...

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3. Do you agree with GEICO’s decision not to show its brand on the MyGreatRides.com website? How do you think this decision is likely to affect the website’s visitors’ attitudes toward GEICO?

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Consumer Behavior

ISBN: 9781266827174

5th Edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis

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