3. The rise of e-commerce and digital experiences has transformed the retail landscape. How can marketing executives
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3. The rise of e-commerce and digital experiences has transformed the retail landscape. How can marketing executives create seamless online shopping journeys that mirror the in-store experience, ensuring a frictionless and engaging consumer journey across all touchpoints?
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Related Book For
Consumer Behavior In Practice: Strategic Insights For The Modern Marketer
ISBN: 396217
1st Edition
Authors: Eugene Y. Chan
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