Discuss the roles of extrinsic and intrinsic cues in the perceived quality of: (a) wines, (b) restaurants,

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Discuss the roles of extrinsic and intrinsic cues in the perceived quality of:

(a) wines,

(b) restaurants,

(c) smartphones, and

(d) graduate education.

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Consumer Behavior

ISBN: 325874

1st Edition

Authors: Schiffman, Leon G.; Wisenblit, Joseph

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