Examine the challenges posed by luxury counterfeits and imitation in the market, and design brand protection and
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• Examine the challenges posed by luxury counterfeits and imitation in the market, and design brand protection and customer education strategies to safeguard the authenticity and exclusivity of luxury products.
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Consumer Behavior In Practice: Strategic Insights For The Modern Marketer
ISBN: 396217
1st Edition
Authors: Eugene Y. Chan
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