How might retailers reevaluate the segmentation base of social class during a recession? What kinds of tactics

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How might retailers reevaluate the segmentation base of social class during a recession? What kinds of tactics might they use, and how might this help the customer and the retailer?

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Consumer Behavior

ISBN: 325874

1st Edition

Authors: Schiffman, Leon G.; Wisenblit, Joseph

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Question Posted: Oct 26, 2024 05:00 AM

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How might retailers reevaluate the segmentation base of social class during a recession? What kinds of tactics might they use, and how might this help the customer and the retailer?
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How might retailers reevaluate the segmentation base of social class during a recession? What kinds of tactics

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Consumer Behavior

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