Identify five products for which surrogate indicators may be used as evaluative criteria in a brand choice

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Identify five products for which surrogate indicators may be used as evaluative criteria in a brand choice decision. Why are the indictors used, and how might a firm enhance their use (i.e., strengthen their importance)?

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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Question Posted: Oct 29, 2024 04:01 AM

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Identify five products for which surrogate indicators may be used as evaluative criteria in a brand choice

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Consumer Behavior : Building Marketing Strategy

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