The table below represents a particular consumers evaluative criteria, criteria importance, acceptable level of performance, and judgments
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The table below represents a particular consumer’s evaluative criteria, criteria importance, acceptable level of performance, and judgments of performance with respect to several brands of mopeds. Discuss the brand choice this consumer would make when using the lexicographic, compensatory, and conjunctive decision rules.
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Related Book For
Consumer Behavior : Building Marketing Strategy
ISBN: 286110
10th Edition
Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh
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