The mobile telephone has vastly improved over the last few decades. It had its humble beginnings in

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The mobile telephone has vastly improved over the last few decades. It had its humble beginnings in the 1970s when Motorola saw the need for better communication. In today’s society, users not only use mobile phones for phone calls and text messages, but many have their emails and social networks synced on their devices, staying connected at all times. Identify and explore who the first consumers of the mobile telephone were. Were they consumer innovators or non-innovators?

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Consumer Behavior

ISBN: 325874

1st Edition

Authors: Schiffman, Leon G.; Wisenblit, Joseph

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