10 Do you consider integration of marketing communications to be a desirable thing? Given the difficulties in...

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10 Do you consider integration of marketing communications to be a desirable thing? Given the difficulties in achieving integrated marketing communications, would it be better not to try?

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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Question Posted: Oct 16, 2024 05:01 AM

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10 Do you consider integration of marketing communications to be a desirable thing? Given the difficulties in achieving integrated marketing communications, would it be better not to try?
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10 Do you consider integration of marketing communications to be a desirable thing? Given the difficulties in...

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Integrated Marketing Communications

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