8 Have you clearly identified your product and implanted 25 Could the viewer repeat the story of...

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8 Have you clearly identified your product and implanted 25 Could the viewer repeat the story of the commercial the brand name strongly in the viewer’s mind? without mentioning the product? Does the product

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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