9 Are you on track with the strategy statement and seem irrelevant to the commercial? marketing objectives?

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9 Are you on track with the strategy statement and seem irrelevant to the commercial?

marketing objectives? 26 If it is a 60-second commercial could it be cut to a

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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