Discuss the value of gross national product and gross national product per capita as measures of market

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Discuss the value of gross national product and gross national product per capita as measures of market potential in international consumer markets. Refer to specific data in your answer.

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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