Distinguish between the operation of a strategic business unit and a firm that only pays lip ser-

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Distinguish between the operation of a strategic business unit and a firm that only pays lip ser- vice to adopting the marketing concept.

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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Question Posted: Oct 15, 2024 07:00 AM

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Distinguish between the operation of a strategic business unit and a firm that only pays lip ser-

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Basic Marketing A Global-Managerial Approach

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